In its continued pursuit to enhance awareness outreach
Primary Health Care Corporation appoints Shaikha Bint Youssef Bin Hassan Al Jufairi as ‘Screen for Life’ Ambassador
Doha, Qatar – September XX, 2019: In a move to further enhance its breast and bowel cancer screening awareness outreach, the Primary Health Care Corporation has joined hands with pioneering Qatar Municipality Council Member and Head of Legal Committee Shaikha Bint Youssef Bin Hassan Al Jufairi who takes up the role as a brand ambassador for PHCC’s ‘Screen for Life’ Program.
Shaikha Al Jufairi joins a selective group of high-profile personalities, who for years have supported the ‘Screen for Life’ cause, which aims to make every citizen of Qatar aware of the importance of timely screening for breast and bowel cancer. Other brand ambassadors have included: prominent Qatari wife, mother and philanthropist Sheikha Leena Bint Nasser Bin Khaled Al Thani; Chef Aisha Al Tamimi; actor Adel Al Ansari and journalist and TV anchor Aqeel Saleh Al Janahi who was appointed an ambassador for the Program last March.
On the announcement, Dr Shaikha Abu Shaikha, PHCC’s Manager of Screening Programs, said, “As the first woman to gain voters’ trust for three consecutive sessions of the Central Municipal Council, Shaikha Bint Youssef Bin Hassan Al Jufairi is much admired, particularly within our target audience of those aged between 45 -69. Her influence therefore will go a long way to making people aware of our mission and we are extremely grateful to her for agreeing to be a part of Qatar’s national screening program.”
A prominent Qatari politician who holds a Bachelor of Law degree from the Arab University of Beirut, Shaikha Bint Youssef Bin Hassan Al Jufairi has already used her influence to transform the traditional view of Qatari women. Her extensive public service career has been recognised by numerous honours from local, regional and international events and institutions among them the Central Municipal Council of Kuwait followed by an honorary statement by His Highness Sheikh Sabah Al- Ahmad, Emir of Kuwait, a recognition in Muscat for excelling women. Al Jufairi was also praised for many initiatives she undertook including a visit to the House of Lords and Commons in United Kingdom, as well as visit to the municipalities of Paris and Stockholm after being invited by their respective mayors.
Commenting on the appointment, Shaikha Bint Youssef Bin Hassan Al Jufairi said: “I readily accept the responsibility of this position to help drive conversion to this vital and life-saving cause. Breast and bowel cancer are the most commonly diagnosed cancers in Qatar and a leading cause of death among men and women in the State. If my influence can help expand the highly proactive ‘Screen for Life’ campaigns by convincing members of the public to apply for screening at any of PHCC’s outstanding screening suites in Al Wakra, Leabaib and Rawdat Al Khail Health Centers, I will feel gratified and honoured.”